Deceptive propaganda: Plain folks

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Plain Folks is a technique whereby the idea and its proponents are linked to “people just like you and me,” symbolized by an old shoe.

Plain Folks is a form of deceptive propaganda used to sway public opinion.


It is one of several forms of deceptive propaganda identified by the Institute for Propaganda Analysis in the 1930s. The full list includes:


Name calling
Card stacking
Band wagon
Testimonial
Plain folks
Transfer
Glittering generalities

See:

Propaganda
Deceptive propaganda
Institute for Propaganda Analysis
Conspiracism