The Social Movement Study Network
Glossary of Terms
Deceptive propaganda: Plain folks
Plain Folks is a technique whereby the idea and its proponents are linked to “people just like you and me,” symbolized by an old shoe.
Plain Folks is a form of deceptive propaganda used to sway public opinion.
It is one of several forms of deceptive propaganda identified by the Institute for Propaganda Analysis in the 1930s. The full list includes: